Don't know.how much does this cost us? Who did this before? A lot of questions, but I do trust Blues judgement on this stuff. They were just sold to a NY Comcast affiliate. God knows Comcast has billions of cash to play with, but they rarely pick a loser.

Maybe we make $$ and royalties on any deals... looks like this is a local group running under the umbrella of Learfield. A former Sacto pro soccer guy is heading this up.
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Sac Republic has done an incredible job with their branding and ticket sales (#2 attended minor league team in the US; sold out all but like 2 games in club history) so this might be a huge catch for the Ags if this guy had something to do with all that.

Their image and outreach is super slick as well -- for example they used reddit and an April Fool's joke to test the waters on a Quail mascot and then when people started liking it quietly let it become the unofficial team name. In all seriousness I can't think of a better pro team example for UCD to follow.

Edit: I see from his Linkedin that he also was the ticket sales guy at the Rivercats, the A's, and the Sharks. This sounds like a serious catch.