Will the Fans Ever Really Come Back? My son, who was raised a true blue Aggie, is in his first year at a Pac-12 school. I know it's a bit easier to get students out to games when your team is 6-0 and ranked in the top 10, but he was blasted from every angle with Cougar Spirit long before he even stepped foot on campus. As soon as he accepted, his social media was inundated with football related articles/tweets/posts. "Get to know the players", here's the scheduled (again and again), game day activities, etc. Then the very first night he was on campus, all the freshman met at the FOOTBALL stadium for the official welcome to campus. The band was there, cheerleaders, mascot, and they learned the fight song, the cheers, and what it means to support your school. On game day, the band (or parts of the band) goes around to every dorm (and a lot of greek houses) to fire everyone up. Obviously they don't get everyone to go, but I guarantee that most everyone at least knows there's a game going on. I'm positive the same can't be said at UCD.
Again, I know Pac-12 football is a lot easier of a sell than Big Sky, and that the student demographics is different at UCD. But we can, an must, learn from other schools successful techniques for engaging students.