UC Davis Athletics Joining Mountain West - Football to Follow Your average person doesn't say, "Oh, it's FBS, Akron is coming to town, let's go to the game."
Is there a personal connection, is the team winning, fun team, relateable players, enjoyable experience, reasonable cost, food options, related events (kids, after game downtown stroll), atmopshere, safe, etc.
This is also affected bc we apparently don't market well on campus, or off campus, which isn't solved by adding more administrative bodies.