More is the key word.
This year we are rated about a two touchdown underdog against teams like Cal Poly; Yet for the last several years I've read here about our stellar recruiting. I don't buy that, but I think we have the same level of talent as before Gould. We expected to beat Poly half the time then, and I think they're not better than they were a few years ago, as San Diego showed. We need to beat those guys this next season. Not saying that the season is a failure if we don't.
My expectation is we beat Poly we beat Sac and end up near .500 against FCS teams. Then we look like the place to go for a good student athlete in California. Aim small miss small.

The key thing is to turn the perception of being a loser around. The coaching change has created some excitement, but we need some wins to recruit kids who want to play for a winner. I think winning counts for more in recruits minds than do facilities. Wins means better recruits, better attendance which then pays for facilities.
Gould's key failure was not being able to improve the record his first year, even when Manzaneras fell into his lap. People were excited and then nothing improved. Hawkins needs to show improvement, and not in year 3. I'm sure he gets that, hence not a bunch of grad students for assistants.