Bakersfield’s controversy I remember about 3 years ago, i was part of a BigWest 'study' where they had fans/administrators/press sit in a zoom discussion (there were several of these, each with about 15 participants). It was mostly about branding, marketing, what the BigWest brought to the schools, etc. Bako was new to the BigWest and they were just bubbly about joining and what it would do for their 'brand' moving forward. Reality hasn't quite met those expectations.