Week 3: San Diego (1-1) @ UC Davis (0-2) The Gould era had no marketing and the admin did very little to encourage students to show up. They started doing running of the freshman a few years back and that was big. I think last year or a year ago they either did a transfer student run or a senior day run. Both are important too. You know I'm a Cal fan and when I first transfered to school I didn't really care about the Ags at all. My christian fellowship is and still was led by a former yell leader at Toomey by the name of Will so he always brings a big group to the first home game after classes start. I only went because of that. But that was the "Hail Bakari" game and as a result I started getting into UC Davis sports (particularly FB, Both BB, and the diamond sports). I still support Cal and attended games there when the Ags were away, but I would make a priority to attend 3-4 Aggies games each year and never miss any Causeway or home CP gm).
Sorry to ramble but it's really important to bring students in, esp new freshman or transfers because they can build a foundation for student support. If a student cares, they will invite friends who come because they can hang with their friend. Ditto for basketball, although it is an easier sport to understand if not familiar with American football.