These shows are great to get Sac St. and local HS students into the stadium....I guess the hope is they start to like football too, and remain interested. This looks like the target demographic from the marketing I've seen (heavy on the hot air / sh*t talk).
Also, its recruiting gimmicks. Much like offering Toosii a scholarship.
Interesting that none of the recruiting stuff is centered around a "40 year decision," like many schools use. They are literally selling a "1 year" plan.

For the NoCo game it appeared that around 6k showed up over the 3rd / 4th quarters. To my eye, attendance looked like 14k in the first half (there were like 150 people on the East side).
The crowd looked really young on TV.

I’m not invested really because I am not going to go see it. Using music, food, fireworks, etc. to draw out the community- great. The choices here would just not be my approach. It’s kind of like Disneyland and Magic Mountain both draw a crowd, but not the same crowd, and there’s one I’d pick over the other every time.