When teams opt into the House settlement revenue sharing replaces most NIL deals which historically haven't correlated to the value of the name image and likeness. They don't have to pretend anymore, its just pay for play, paid by the school at their discretion. It is capped at about 20 million dollars, and it has to come from some revenue. NIL still exists but it is scrutinized to make sure the value of the name image and likeness makes business sense and is not just a way to get around the revenue sharing cap.