kind of underwhelmed by the selection. Nothing team related (‘Football’ for example). Can’t picture me wearing the Tahoe merchandise - have to explain the CA AND the blue blob
I really hate the "CA" logo. If it takes considerable time to explain to someone what "CA" stands for, then it's really bad marketing. I wish UC Davis bans that logo.
In contrast I absolutely love it and loathe the double font UC Davis.
The CA logo looks classic and roots us in California. It’s also nondescript. I love it and believe it’s one of the best decisions made by the University.
I love the CA - thank you Dan Hawkins point on ESPN.
Next the campus types mangle it to" “Champion Aggies” (the campaign’s title), “Cut Above,” “Collectively Amazing,” “Courage Always” and “Challenge Accepted.” "
Thank you for the this! I remember the game well. I was thinking to myself, finally a logo I can wholeheartedly get behind. The Davis script is also great.
I agree with the love of the CA and Davis script personally, looks clean and yet more exciting than that UC Davis logo they use for non athletic advertising
someone in the department told me the CA logo was much more versatile from a graphics art point of view. Scales nicely from a tee shirt to the giant logo on the football field - that, apparently, is very important in graphic design for athletes.
I wish we could get away from the double font logo. We should stick with the classic “UC Davis” near Dutton Hall for non athletic marketing. Everyone takes their picture there when they graduate. The double font logo, not so much.