Aggie
Sideline
Store

Nice.

PERFECT.

kind of underwhelmed by the selection. Nothing team related (‘Football’ for example). Can’t picture me wearing the Tahoe merchandise - have to explain the CA AND the blue blob

I really hate the "CA" logo. If it takes considerable time to explain to someone what "CA" stands for, then it's really bad marketing. I wish UC Davis bans that logo.

In contrast I absolutely love it and loathe the double font UC Davis.

The CA logo looks classic and roots us in California. It’s also nondescript. I love it and believe it’s one of the best decisions made by the University.

I love the CA - thank you Dan Hawkins point on ESPN.

Next the campus types mangle it to" “Champion Aggies” (the campaign’s title), “Cut Above,” “Collectively Amazing,” “Courage Always” and “Challenge Accepted.” "

Huh?

https://www.ucdavis.edu/news/we-are-ca-champion-aggies-cut-above

Thank you for the this! I remember the game well. I was thinking to myself, finally a logo I can wholeheartedly get behind. The Davis script is also great.

I agree with the love of the CA and Davis script personally, looks clean and yet more exciting than that UC Davis logo they use for non athletic advertising

someone in the department told me the CA logo was much more versatile from a graphics art point of view. Scales nicely from a tee shirt to the giant logo on the football field - that, apparently, is very important in graphic design for athletes.

I wish we could get away from the double font logo. We should stick with the classic “UC Davis” near Dutton Hall for non athletic marketing. Everyone takes their picture there when they graduate. The double font logo, not so much.

The sideline store is run through BSN, which as I understand is basically a print on demand operation that can print hundreds of university logos on a catalog of base items. So I think it’s going to be the same couple logo designs superimposed on a wide variety of apparel items with a printable block and not so much specialty designs that need setup per item. But perhaps better pricing due to no minimum stock or physical storefront.

I haven’t been to the bookstore in a few years, but after it changed to UC Davis Stores, it sure seemed like the quality and selection went down and prices went up as they oddly pivoted to selling more general merchandise and tech at the expense of less apparel and imprint merch. No idea why people apparently go there to buy skincare products and headphones at inflated prices.

sounds like it. This was on the CA email : ‘ Fans can customize their gear from Adidas as well as other top brands including TravisMathew, Carhartt, New Era, Champion, BSN Sports, and more. The store offers exclusive Tahoe logo merchandise, available only through the Aggie Sideline Store, giving fans a fresh way to showcase their UC Davis pride. As part of the launch celebration, fans can take advantage of a 20% discount during the first 30 days.’

Is the campus store downtown better?

I haven’t been in several years so I can’t say what it’s like now. When it first opened they had an in-house screen printing machine of some sort that they could do basic Aggie pride shirts for like $12. They stopped promoting that after a couple years and it started to homogenize with the campus store. But idk now.

Its awful if you are looking for Aggie sports apparel.
Its disappointing that they are so averse to selling this stuff in-store. Part of the gameday or campus visit experience is buying a cool shirt or hat. The good stuff is only online.